The Deutsche Bahn provides one of the most environmentally sustainable forms of travel in Germany and they take the topic seriously. From fairtrade coffee to a beaver officer (yes a beaver officer), Deutsche Bahn's new "Das ist grün." initiative presents more than 150 measures it is taking to protect the environment. But nobody really knew about this.
We needed to make some noise and “Shoutout for Climate was born – 5 well known slam poets writing lyrical hymns to selected DB environmental measures. The young artists captured the zeitgeist of "Generation Green" and encouraged people to take action and make a difference.
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5 poetry slammers - 5 films. This resulted in 51 assets for all relevant Deutsche Bahn social media channels and our slammers' own channels. With an intelligent mix of organic and paid content, we reached almost four times as many people than live in Berlin.