smart × Oumi Janta

Sparking the freshest & smartest of all collaborations.

#AllElectricNow. smart is the first car brand that has switched its entire fleet to all electric. To generate some hype we united two urban icons - the smart EQ fort and Oumi Janta in a hot dance battle over the roofs of Berlin and spread the content on Instagram and TikTok.

WATCH THE CASE FILM

Key Results

Great Work, Works Great

950M

> 200K

+ 8.5%

Views

User generated Videos

Brand Lift

Show us your energy, TikTok.

After launching the video on Social Media we asked TikTok users to create their very own content through a branded challenge. With a signature move that represents smart – the plug in plug out gesture of the charging cable – Oumi encouraged people to share how they look when they feel energized. And the response from the community has been overwhelming.