WATCH THE FILM
Reach in Social Media
Social Media Engagements
Media & Social Mentions
We launched the campaign with the support of high-reach influencers. They not only encouraged people to share the film - they also produced content themselves, taking on the perspectives of the victims and thus urging them to take action against violence.
Especially for social media, we created, tested and optimised a variety of assets that drew the community's attention to the sensitive topic.