There are not enough organ donors in Germany. Over 9000 people are on the waiting list. Three of them die every day. But becoming a donor is not that easy in Germany. It requires active consent to donate organs with a signature on an organ donor card, which must be carried.
However, it is not specified what form an organ donor card must take. A declaration of intent with a signature is sufficient. Our solution: The first wearable organ donor card.
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Website and shop visits
Lives potentially saved
Together with eight designers, we have created a fashion collection in which each item is printed with a corresponding declaration of intent, making it an official organ donor card with a signature.
In cooperation with media, influencers, and celebrities, the collection was launched on digital channels in a high-profile way and sold out within a few weeks.