Against Death Couture

The first wearable organ donor card.

There are not enough organ donors in Germany. Over 9000 people are on the waiting list. Three of them die every day. But becoming a donor is not that easy in Germany. It requires active consent to donate organs with a signature on an organ donor card, which must be carried.

However, it is not specified what form an organ donor card must take. A declaration of intent with a signature is sufficient. Our solution: The first wearable organ donor card.

WATCH THE CASE FILM

Key Results

Great Work, Works Great

> 10M

> 80K

> 3.000

> 21.000

People reached

Website and shop visits

Sold pieces

Lives potentially saved

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The fashion collection that can save lives.

Together with eight designers, we have created a fashion collection in which each item is printed with a corresponding declaration of intent, making it an official organ donor card with a signature.

In cooperation with media, influencers, and celebrities, the collection was launched on digital channels in a high-profile way and sold out within a few weeks.

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KIRI

ANIKA TELLER

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