Unite around the Table

Happy to bring families together around the table.

Home and cohesion have always been very special values of the Dr. Oetker brand. And boy did these values get tested for all of us during the pandemic. However, while Corona tried to separated us, we came together closer and stronger than before.

This idea is a declaration of love to all those families who held their worlds together on a few square metres every day. It definitely wasn't easy but we did it with the knowledge that the humble table is the one place that always brings us a little closer. The campaign was aired in 13 countries across TV and social media.

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Bringing everyone playfully to the table.

At the moment families are together much more often, but that doesn't necessarily bring them any closer together. That's why Dr. Oetker is bringing something new to the table: Die Ofenfrische "Family Tablecloth". It encourages families to interact with each other in a fun way, not only bringing them to the same table, but also closer together.

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Fun for all ages.

We created a fun and fascinating illustrated world, full of different games and activities for the family. It invites you to discover, riddle, read and paint together. The first, limited edition family tablecloths were raffled off on social media. It got families pretty excited and gave the lucky winners more valuable, playful time together.