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Share of Voice*
*Reporting via Linkfluence Radarly
Following our guiding principle MAKE IT MATTER, we created a new personality and visual identity for the TAG Heuer Porsche Formula E Team in collaboration with the Porsche Motorsport, Marketing and PR teams. We also established a stand-alone Instagram account as a central content hub, playing out a mix of pre-produced assets and real-time communications about race weekends and zeitgeist topics. In addition, we continuously develop customised content and media strategies for all channels and platforms around the team.
Race season 8 has a full calendar: 16 races in 10 cities in just six and a half months.
To remain the #1 team in Formula E in terms of communication and to further develop our guiding principle MAKE IT MATTER, we want to strengthen the relationship with our existing community and gain additional followers for the team. This means providing content and interaction around the clock: both during and out of season, our team creates attention-grabbing content including race communications, always-on content and activations.
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