smart × Oumi Janta

Sparking the freshest & smartest of all collaborations.

#AllElectricNow. smart is the first car brand that has switched its entire fleet to all electric. To generate some hype we united two urban icons - the smart EQ fort and Oumi Janta in a hot dance battle over the roofs of Berlin and spread the content on Instagram and TikTok.

WATCH THE CASE FILM

Key Results

Great Work, Works Great

950M

> 200K

+ 8.5%

 

Views

User generated Videos

Brand Lift

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Show us your energy, TikTok.

After launching the video on Social Media we asked TikTok users to create their very own content through a branded challenge. With a signature move that represents smart – the plug in plug out gesture of the charging cable – Oumi encouraged people to share how they look when they feel energized. And the response from the community has been overwhelming.

Hello
we
are
We champion
great work
that works
great.