DO
THINGS
Volksbanken Raiffeisenbanken
Wir
The Volksbanken Raiffeisenbanken are more than a bank. They’re a “Genossenschaft”. Making them a cooperation of around 650 local banks, owned by their members and rooted in their regions. Our task was to give all of them one collective voice.
The answer wasn’t a slogan. It was a single word. “WIR”, german for “we”, is the most natural thing no other bank can claim. So we turned it into the campaign platform.
Instead of just saying it, we went out and found the people who shape us. Thirteen films tell real stories of real customers and employees, shot in a documentary style. The campaign runs nationwide, but is built to leave room for every local bank to fill it with stories of their own.
Community over individualism. Not the trendiest thing to say out loud. Which is exactly why we said it.
As a community of members and customers – and as a bank – we stand strong for our region and its people.
