Lufthansa

From Kurfürstendamm to the world: BBDO makes dream destinations interactively accessible for Lufthansa.

An innovative Lufthansa advertising campaign transports pedestrians to their dream destination, making them part of a living advertisement.

INSIGHT
January is cold, grey and loud. Yet according to travel data and analytics, it’s the peak booking month for the travel industry. Search queries and reservations hit an all-time high – as does advertising noise. The market is flooded with identical imagery, promises and faces. So how do you stand out? How do you actually cut through and spark genuine excitement for Lufthansa?

IDEA
No supermodels. No conventional posters. Random passersby become the stars of the campaign. Because relevance starts with recognition. In the depths of Berlin winter, on Kurfürstendamm, an unconventional walk-in experience transforms strangers into travelers – in seconds, AI teleports them to their dream destination. Minutes later, they appear on one of Germany’s largest screens. In New York. Cairo. Singapore.

IMPACT
We merged live experience, AI, and DOOH into a new out-of-home format. Three quick photos. One automated AI workflow. Real-time playback on one of Germany’s biggest screens. Almost 600 people became campaign faces. Authentic. Unforgettable. Inspiring Lufthansa lovers across the city – and far beyond.