McDonald's

INSIGHT
McDonald’s can be found in almost every city in Europe. But although McDonald’s emphasizes sustainability, hardly anyone believes it – especially not the critical Gen Z. 9 out of 10 people believe that the company could do more for the environment.

IDEA
That is why we invited our target audience and fans to Gamescom, the world’s largest gaming fair, with an escape room focused on sustainability. In a large mini restaurant, visitors had to complete mini-games and, at the same time, learned more about sustainability at McDonald’s.

IMPACT
Like this our audience was able to learn more about sustainability at McDonald’s in a playful way.